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ShoeMed was founded in August 2011 by Lisa Preston, with a vision to offer a destination shoe shop for people experiencing foot problems, and therefore difficulty with finding shoes. The first shop was opened in Stratford upon Avon, which quickly gained a loyal customer base alongside also a reputation with podiatrists and other health professionals as the ideal shop to refer patients to, who needed help with their shoes. Over the ten years, the business has grown from initially offering a local service, to reaching across the UK and beyond, helping people with problem feet to find great shoes.